Promotional mix
Salesmen explain the merits of products to customers. These could include newspapers, magazines, talk shows and new media such as social networks and blogs. Quite the opposite, there are a number of ways to approach the Promotional mix with information about the product.
Sales promotion technique makes other promotion techniques more effective. They may change the offer in varying purchase situations. Sales people move from one place to other, Promotional mix promotes travel and tourism industry.
When you identify your marketing mix, it helps you determine how to satisfy your customers, while the promotional mix focuses on direct customer interaction. Synergy in Total Promotion Efforts: This variety or choice helps the marketer to select the media, keeping in mind the target customer.
Qualities of a Good Salesman: Public relations department creates occasion when the speeches are delivered by the leader of company. Another objection to advertisements is that advertisements use bad language, the way they are speaking may not appeal everyone, sometimes women are shown in the advertisements where they are not required for example, a woman in after shave lotion and in advertisements of suiting etc.
In some cases, such as in instances where environmental impact or health scares may be in play, information about a change in business practices and company policy may need to Promotional mix communicated. This may be the case if a new product is introduced into the market.
Advertising can reach a large market. These are distributed when the seller wants the customer must try the product. It is very difficult to change advertisement as companies use standardised messages which cannot be changed according to the need of customers. The other is to persuade them to actually pick this product over all others and continue to buy it.
The real criticism of advertisement is that it encourages sale of duplicate products. Increasingly, businesses feel the need to use both one directional and two sided means of communications to reach the customer.
Under each category large variety is available for example, in print media we can select from magazines, newspaper, banner etc. Determining or revising a promotional mix depends on several key factors, though. Ego drive means salesman must pursue sale not just for money but for recognition and personal success.
Objections to Advertising or Criticism of Advertising: The focus here remains on those features, functionalities or benefits that may not be offered by a competitor or may not be offered so well.
Direct marketing is useful since it targets individuals that spend small amounts of money at different times since they do not spend as much cash as frequently. It refers to participation of consumers in competitive events organised by the firm and winners are given some reward for example, Camlin Company organizes painting competition, Bourn vita quiz contest and some companies organise contest of writing slogans and best slogan is awarded prize.
He must perform his duties sincerely. It creates a monologue and not a dialogue. There may not be a need to spend money on a radical advertising method if a customer is using rudimentary methods for example.
The available information is filtered to include those areas which will be most relevant to the target audience.
Salesman must have two basic qualities i. The response of customer cannot be known in advertising. The discounts induce the customers to buy and to buy more.
You can base your value on top quality, elite service, organic materials or ingredients, environmentally-responsible behavior, low price or unique designs. Generally at the end of season big companies offer their products at discounted price to clear off the stock e.
Promotional activities will now turn more persuasive and there may be an attempt to create product differentiation by highlighting specific benefits and features that fulfill needs and are unique.
Draw can be taken out daily, weekly, monthly, etc. Once a company has worked on the product and price elements, it is time to start a conversation with the consumer about the product.
These expectations are developed into objectives which then shape the selection and execution of these activities. He should not be shy or reserved but an extrovert and a good listener.
It is suitable for sale of complex products where buyer wants to interact with the manufacturer. The promotional mix is one of the 4 Ps of the marketing mix.
It consists Promotional mix public relations, advertising, sales promotion and personal selling. The Promotional Mix. A marketing plan is focused on the target market and made up of four key elements.
These four elements are also knows as the 4 Ps. One P is called the promotional mix and it contains advertising, public relations, personal selling and sales promotion.
They are used as tools to communicate to the target market and produce organizational sales goals and profits. A specific combination of promotional methods used for one product or a family of products.
Elements of a promotion mix may include print or broadcast advertising, direct marketing, personal selling, point of sale displays, and/or merchandising.
The Promotional Mix Concept And The 5 Parts Critical For Its Success. Product promotion is critical for every business due to the lasting impact promotion has on the clients.
Promotional Mix. To introduce their products & services to customers or widen their reach, companies use a combination of approaches and activities. A specific combination of promotional methods used for one product or a family of products.
Elements of a promotion mix may include print or broadcast advertising, direct marketing, personal selling, point of sale displays, and/or merchandising.
Promotional mix